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Sunday, 1 January 2012

Nokia- Lost somewhere

      Till last, a year or two, it was the Nokia, that was ruling the Indian Mobile phone market. The extreme trust by customers and hence the strong hold in terms of market share had made Nokia as the most valued and trusted brand in the Mobile Handset market in India. But now, the picture has been completely changed. The brands like Samsung and LG which were considered to be the optional and easy on pocket hence, have thrown Nokia far away from the competition.
      The day since when Samsung and LG came up with easy on pocket Touch-phone models, Indian customers also have started passionately using these phones. In order to get in line with the Blackberry and other smartphone users, Indian customers have liked these brands beyond the limits and then the competition began between Samsung-LG and the outsiders leaving Nokia far behind.
Of course, Nokia was also having attractive touch-phones and still, but the trend that has been set by Corby Series by Samsung and the rising popularity of its Google Android phones led by the Galaxy range has vanished the ongoing Nokia dominance.
       Now both Samsung and Nokia are seen blaming each others on ambush marketing, but in reality it is the revolution in the Indian Mobile handset markets. The marketing war in India has intensified after Nokia rolled out its first Windows-based smartphone, Lumia, last month. Samsung has started pushing its own Windows smartphone Omnia, launched more than a year ago, but the fact is that Lumia has failed.
Some marketing experts believe Samsung is playing it smart. Competition is all about being opportunistic and scoring a goal when the rival is least prepared. And that's where Samsung has proved to be a better player.

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